In this article, we’d be reading about the meaning, benefits and functionality of the principle of SMS marketing besides having a brief look at a few of the common terms found in this segment such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches.
There is absolutely no doubt that the mobile population in the entire world has surpassed the web population. Companies, small or big, who were earlier promoting their products on the Internet are actually moving to this new concept. Simply because the SMS marketing strategies provide greater solutions than Online marketing since they can simply reach a wider audience. A mobile is considered to function as most personal form of marketing a marketer will get and make use of.
In an aim to extract the optimum benefits out of SMS marketing or mobile marketing, a marketer needs to follow a long-term strategy. These marketing techniques are best used when a brand is mobilised according to the requirements and pre-defined objectives of the business-in-question aside from the aggregation and distribution of content. The transmission of the services to the right kind of audience at the right time can be required. In this regard, an optimisation can be carried out in context with the end-user experience via an unparalleled understanding of the behaviour of most prospective mobile phone owners.
The SMS marketing providers use techniques such as for example SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches to create database and acts as an personalised and interactive marketing medium. In this regard, the SMS Gateways can be seamlessly integrated into a preexisting messaging system and/or application inside a fraction of second. The greatest benefit of these gateways is that the integrators and developers behind the SMS delivery solutions might have complete access to a high-capacity, reliable and secure SMS messaging platform. After that, the generic protocols can be used by the developers to create and deploy mobile data applications through numerous APIs(Application Programming Interfaces).
The APIs are connected to a provider’s core messaging platform which then provides an efficient, easy and flexible mode of integration with an aim to auto-generate SMS Texts to be sent to the intended recipients’ mobile phone numbers. text marketing marketing solutions/SMS delivery solutions can include automated text SMS, language SMS, WAP Push SMS, ringtones, picture messages and flash SMS. The VoIP switches help to define a unique Sender Identification besides creating and managing sub-accounts with administrative rights. The SMS gateways could be easily accessed by submitting values to the HTTP API Server by the POST or GET method.