The Countrywide Hockey League struck marketing and advertising gold when it held its initial Wintertime Vintage in 2008. The annual outdoor game performed on New Year’s Day has turn out to be the need to-view occasion of the year, earning praise from the two die-challenging and informal hockey followers alike.
This year, the NHL and NBC, the television broadcaster for the match, are taking an extra stage to promote the game. The two not too long ago introduced a partnership to combine the game’s broadcast with a social media campaign, in a go that could advantage the two organizations.
“We are operating the social and broadcast integration to check the efficiency and take a look at the knowledge,” Michael DiLorenzo, senior director of social media marketing and advertising and technique at the NHL. “It ought to develop our Fb Enthusiast base, due to the fact individuals need to ‘like’ the page to engage in. It also will build a window into the event for people who could not be in entrance of the tv.”
콕티비 is to get even far more enthusiasts tuned in and engaged with the match, in accordance to the social media consulting agency that is operating the marketing campaign.
A number of “look at and get” contests will be highlighted prominently on equally NBC and the NHL’s Fb and Twitter pages. Contestants that are supporters of possibly on Fb or Twitter followers will have a possibility to earn possibly a Honda CR-Z car, or journeys for four to the two Universal Orlando Studios and the impending 2011 NHL All-Star Game.
Each the NHL and NBC usually are not new to such social media campaigns, but this is the 1st time they have collaborated on one.
Starting December 23, NBC will get started getting picture submissions from supporters of its Facebook webpage. A number of of the images will be picked to air in the course of the match. The network will also advertise the social media campaign throughout the day foremost up to the game, these kinds of as throughout the Rose Bowl university soccer match.
The NHL has prepared its very first advertising Tweet for December 31. During the game, the NHL might request fans to retweet messages and the first to reply will earn a prize.
This yr will be the fourth installment of the Wintertime Vintage. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Field, generally the property of the National Football League’s Pittsburgh Steelers. Other Winter Classic spots have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.